How and Why I work with Brands

I may be more in tune to the discussions about online influencers (for want of a better word – for what it’s worth, I think content creator is a far better description of what us bloggers/instagrammers do) because it’s part of the industry I work in, but every time I see an article (like this recent ‘Most shoppers mistrust influencers’ BBC News piece) that slates the reputation of this relatively new field, I feel a pressing sense of sadness. It paints what I think is an untrue picture. I thought it was wise, important and somewhat overdue that I make…

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